About
Rokah Studio is the continuation of a family sign workshop in Tel Aviv. Letters, objects and jewelry, made by hand in the traditional way.
01 — The workshop
My father, Doron Rokah, has been making signs by hand for more than thirty years. Self-taught and precise to a fraction of a millimetre, he has shaped letters for walls, shops and public buildings across Israel, from a 40-metre wall at Ben Gurion Airport to a poem of more than 2,000 letters at the Norman Hotel.
My mother, Roslin, runs the workshop beside him. Together they built a place full of letters: hanging from the ceiling, stacked on the floor, waiting on every shelf.
02 — Growing up
I spent my summer holidays there. The smell of paint and thinner was my first perfume. Whatever I dreamed of, whether a school project or a strange object, my father would sit with me and build it. That is how I learned that something made by hand carries a feeling no machine can give.
03 — The journey
I studied Visual Communication at HIT and spent an exchange semester in Hamburg. For years I worked in other creative worlds, always knowing I would return to the workshop. I just needed time to find my own language.
04 — The return
In August 2025 I came back. Today I work alongside my parents on large signage projects, and in between I make my own pieces. Everything begins with sign-making. Ideas are born in the middle of the process, at the workbench.
Almost everything is made in China. Here, every piece is still cut, filed and polished by hand, the way my father taught me.
Custom orders
Letters, signs and objects made for your space. Tell us what you have in mind.
From the workshop
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